- Making the Most of the App Store. The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
- Mac App Store is the simplest way to find and download apps for your Mac. To download apps from the Mac App Store, you need a Mac with OS X 10.6.6 or later.
- IOS 11 update went bad on iPad Air. App Store was crashing and on when it didn't crash just showed a blank white screen. Apple Care said to 1. Create backup 2. Restore ipad air 3. 1h later I find myself with Apps not downloading for an Apple ID I bought several apps with. Contacting Apple Care again. Another 40mins on the phone.
Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results. It no longer has an App Store for buying apps for your iPhone or iPad. One last look of the App Store in iTunes 12.6. This means that in order to buy an iOS app, you must do it on the iOS.
Try these steps if you can't connect to any of these apps:
Check the system status page
Check Apple’s System Status page to see if there’s an outage for a service in your country or region.
Make sure that your device is connected to the Internet
Use any Internet browser to connect to any website. If nothing loads, use another device on the same network to see if it can connect to any website. If no other devices can access the Internet, turn off your Wi-Fi router, then turn it on again to reset it. If you still can’t connect to your Wi-Fi network, contact your Internet provider for more help. If only your first device can’t connect to the Internet, get help with Wi-Fi on your iPhone, iPad, or iPod touch, Apple Watch, Apple TV, or Mac.
If you use cellular service to connect to the Internet on your iPhone or iPad, make sure that you have cellular data turned on for the app that you're using. To do this, open the Settings app, tap Cellular, then turn on Cellular Data.
Update your software
Update to the latest version of iOS or iPadOS, macOS, tvOS, watchOS, or software for your non-Apple device. Then try to connect again.
Check the date and time
Make sure that the date and time on your device are set correctly for your time zone.
On your iPhone, iPad, iPod touch: Open the Settings app. Tap General, then tap Date & Time. Get more help with date and time.
On your Mac: Open System Preferences, then choose Date & Time.
On your Apple TV: Go to Settings > General > Date and Time.
On your Mac: Open System Preferences, then choose Date & Time.
On your Apple TV: Go to Settings > General > Date and Time.
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If the date and time are incorrect, update them or turn on the option to set date and time automatically.
If you see a different connection alert message
Use the steps above if you see one of these error messages:
- 'Cannot connect to the iTunes Store. An unknown error has occurred.'
- 'We could not complete your iTunes Store request. The iTunes Store is temporarily unavailable. Please try again later.'
- 'Could not connect to the iTunes Store. Make sure your network connection is active and try again.'
- 'We could not complete your iTunes Store request. The network connection could not be established. There was an error in the iTunes Store. Please try again later.'
Related topics
- If you're connected but you can't download content, change your Apple ID password. You might have to sign out and sign in again. If you're asked to verify your payment information, make sure that all payment details match what's on file with your financial institution.
- If you're connected but you can't download or update apps, pause and restart the app download or restart your device.
- Learn what to try if you also see pop-ups in Safari on your Mac.
- Learn what to do if you see error -45054 on your computer.
- With iTunes for Windows, check to see if you turned on third-party security software or Windows Firewall.
- If you’ve tried all of the above steps and you still can’t connect, contact Apple Support.
Store availability and features might vary by country or region. Learn more about what's available in your country or region.
App Icon
Every app needs a beautiful and memorable icon that attracts attention in the App Store and stands out on the Home screen. Your icon is the first opportunity to communicate, at a glance, your app’s purpose. It also appears throughout the system, such as in Settings and search results.
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Embrace simplicity. Find a single element that captures the essence of your app and express that element in a simple, unique shape. Add details cautiously. If an icon’s content or shape is overly complex, the details can be hard to discern, especially at smaller sizes.
Provide a single focus point. Design an icon with a single, centered point that immediately captures attention and clearly identifies your app.
Design a recognizable icon. People shouldn’t have to analyze the icon to figure out what it represents. For example, the Mail app icon uses an envelope, which is universally associated with mail. Take time to design a beautiful and engaging abstract icon that artistically represents your app’s purpose.
Keep the background simple and avoid transparency. Make sure your icon is opaque, and don’t clutter the background. Give it a simple background so it doesn’t overpower other app icons nearby. You don’t need to fill the entire icon with content.
Use words only when they’re essential or part of a logo. An app’s name appears below its icon on the Home screen. Don’t include nonessential words that repeat the name or tell people what to do with your app, like 'Watch' or 'Play.' If your design includes any text, emphasize words that relate to the actual content your app offers.
Don’t include photos, screenshots, or interface elements. Photographic details can be very hard to see at small sizes. Screenshots are too complex for an app icon and don’t generally help communicate your app’s purpose. Interface elements in an icon are misleading and confusing.
Don’t use replicas of Apple hardware products. Apple products are copyrighted and can’t be reproduced in your icons or images. In general, avoid displaying replicas of devices, because hardware designs tend to change frequently and can make your icon look dated.
Don’t place your app icon throughout the interface. It can be confusing to see an icon used for different purposes throughout an app. Instead, consider incorporating your icon’s color scheme. See Color.
Test your icon against different wallpapers. You can’t predict which wallpaper people will choose for their Home screen, so don’t just test your app against a light or dark color. See how it looks over different photos. Try it on an actual device with a dynamic background that changes perspective as the device moves.
Keep icon corners square. The system applies a mask that rounds icon corners automatically.
App Icon Attributes
All app icons should adhere to the following specifications.
Attribute | Value |
---|---|
Format | PNG |
Color space | Display P3 (wide-gamut color), sRGB (color), or Gray Gamma 2.2 (grayscale). See Color Management. |
Layers | Flattened with no transparency |
Resolution | Varies. See Image Size and Resolution. |
Shape | Square with no rounded corners |
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App Icon Sizes
Every app must supply small icons for use on the Home screen and throughout the system once your app is installed, as well as a larger icon for display in the App Store.
Device or context | Icon size |
---|---|
iPhone | 180px × 180px (60pt × 60pt @3x) |
120px × 120px (60pt × 60pt @2x) | |
iPad Pro | 167px × 167px (83.5pt × 83.5pt @2x) |
iPad, iPad mini | 152px × 152px (76pt × 76pt @2x) |
App Store | 1024px × 1024px (1024pt × 1024pt @1x) |
Provide different sized icons for different devices. Make sure that your app icon looks great on all the devices you support.
Mimic your small icon with your App Store icon. Although the App Store icon is used differently than the small one, it’s still your app icon. It should generally match the smaller version in appearance, although it can be subtly richer and more detailed since there are no visual effects applied to it.
Spotlight, Settings, and Notification Icons
Every app should also provide a small icon that iOS can display when the app name matches a term in a Spotlight search. Additionally, apps with settings should provide a small icon to display in the built-in Settings app, and apps that support notifications should provide a small icon to display in notifications. All icons should clearly identify your app—ideally, they should match your app icon. If you don’t provide these icons, iOS might shrink your main app icon for display in these locations.
Device | Spotlight icon size |
---|---|
iPhone | 120px × 120px (40pt × 40pt @3x) |
80px × 80px (40pt × 40pt @2x) | |
iPad Pro, iPad, iPad mini | 80px × 80px (40pt × 40pt @2x) |
Device | Settings icon size |
---|---|
iPhone | 87px × 87px (29pt × 29pt @3x) |
58px × 58px (29pt × 29pt @2x) | |
iPad Pro, iPad, iPad mini | 58px × 58px (29pt × 29pt @2x) |
Device | Notification icon size |
---|---|
iPhone | 60px × 60px (20pt × 20pt @3x) |
40px × 40px (20pt × 20pt @2x) | |
iPad Pro, iPad, iPad mini | 40px × 40px (20pt × 20pt @2x) |
Don’t add an overlay or border to your Settings icon. iOS automatically adds a 1-pixel stroke to all icons so that they look good on the white background of Settings.
TIP If your app creates custom documents, you don't need to design document icons because iOS uses your app icon to create document icons automatically.
User-Selectable App Icons
For some apps, customization is a feature that evokes a personal connection and enhances the user experience. If it provides value in your app, you can let people select an alternate app icon from a set of predefined icons that are embedded within your app. For example, a sports app might offer icons for different teams or an app with light and dark modes might offer corresponding light and dark icons. Note that your app icon can only be changed at the user’s request and the system always provides the user with confirmation of such a change.
Provide visually consistent alternate icons in all necessary sizes. Like your primary app icon, each alternate app icon is delivered as a collection of related images that vary in size. When the user chooses an alternate icon, the appropriate sizes of that icon replace your primary app icon on the Home screen, in Spotlight, and elsewhere in the system. To ensure that alternate icons appear consistently throughout the system—the user shouldn't see one version of your icon on the Home screen and a completely different version in Settings, for example—provide them in the same sizes you provide for your primary app icon (with the exception of the App Store icon). See App Icon Sizes.
For developer guidance, see the setAlternateIconName method of UIApplication.
NOTE Alternate app icons are subject to app review and must adhere to the App Store Review Guidelines.